Wind Power

Promotion of Sustainable Development

Just about everyone will say that they care about conservation of biodiversity, clean and healthy environment and that waste should be responsibly managed. However, this does not necessarily mean that everyone is prepared to change their behaviour and take action for sustainable development. Environmental consciousness has increased dramatically over the last few years but many people are still not sure how they can contribute to a cleaner, safer and healthier environment, while some fail to realise that the actions of an individual do not only make a big difference but are crucial for sustainable development. Change can be hastened when people make simple decisions in every day purchases. Whether you but recycled goods, it is possible to do so in a responsible manner. For example, while searching for patio furniture, why not make a conscious effort to pick out a recycled set or a set from the garden furniture clearance section. Such a decision will help the environment while you can still enjoy the product you wanted in the first place.

It may be true that information about sustainable development and how each person can contribute are easily available but it is also true that providing all the necessary information is not enough to raise public awareness and keep it on the highest level possible. The classic methods such as legal regulations and the use of economic instruments such as taxes for instance achieve only a limited effect if people are not aware that sustainable development is in their own interest. In this case, they are highly likely to change their attitude and behaviour only to the extent to avoid legal or financial consequences. Promotion of sustainable development should therefore also involve a positive approach by presenting the population with the advantages of sustainability and how they can benefit from changing their attitude and behaviour on concrete examples.

In order to promote sustainable development and encourage people to take action, they should first be educated about the current situation and why it cannot work in the long term. The public should be presented with the problem by experts and people who enjoy a high level of respect and trustworthiness in the community. But they should also be informed in a clear and understandable way because they are unlikely to become more active if they do not fully understand what is the problem and how it can be dealt with. But in addition to calling people to action and providing them with all the necessary information, they should also be provided with all the necessary tools to be able to make a difference such as well-developed public transport, the ability to choose between green and conventional energy, stimulation for investing in green technologies, etc. because it is difficult to expect from someone to change their behaviour if they do not have an environmentally-friendly alternative easily available.

Promotion of sustainable development should also be included in formal education. Young people should be taught about what is awaiting them when they get older and learn good practices at an early age as well as help them develop skills to put sustainable development into practice when they get older. Promotion of sustainable development among young people should start as early as possible because young children learn relatively soon that their action is always followed by a consequence.